Tracking for Data

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Kris Hutchinson.

Today we’re going to talk all about tracking.

Tracking is when you have a special line of code privileged onto your website or your funnel, that then sends information back to either it’s Google analytics, your Facebook ads profile, places like that.

So you’re actually collecting the data and seeing what people are doing on your website. 

Why is this important?: We need to have this tracking set up in order to know exactly how well your ads are performing. You’ll know if there’s going to be any kind of problem with your ads, any kind of problem with your funnel, especially specific steps along the way.

We need to be able to identify it so we know why people are behaving the way they are. 

What happens if you don’t have tracking is: you have ads, you might have three pages inside your funnel, but you’re not making any sales. Without the tracking, you have no idea where the problem is. 

Is the problem that nobody’s clicking the ads? Once they get to the page, after they click, are they leaving right away? 

Is it maybe on the third page of the funnel, where it’s breaking down and they’re not making the sale there?

Your tracking is going to allow you to identify where it is that things are breaking down, but at the same time, it also lets you know exactly what’s working well, so you know you don’t need to make too many adjustments there. 

So how can you do tracking?: With Facebook, it’s called a Facebook pixel.

Facebook pixel is just a snippet of code that you copy and paste it into your website.

It’s usually found in the header area. 

What I like to do is use a tool called Google Tags Manager. 

With Manger you use the code from Google and you publish that on your website the same way you do your pixel, but then any other tracking codes you can add to the tags manager and it will automatically apply those codes directly to your website.

So that way, if you were to have a new tracking code come along, all you need to do is ‘apply at once’ into your tag manager and it’ll automatically publish that code throughout all of your previously tagged sites. 

So that’s just the tool that you might want to look into using moving forward.

When it comes to troubleshooting, if you’re not making sales and you’re not sure why, it’s time to start looking at the data.

If you have a low click rate on your ad, people just aren’t clicking it. 

The problem is with your ad: either it’s the audience or the message, something about that ad isn’t working properly.

But now, if you’re getting a high click rate, but they’re not moving forward off of your first page of your funnel, that’s where the problem is.

People are very intrigued by your ad. 

You’re getting a lot of action there, but when they go to your page, there’s some kind of a disconnect.

So it’s up to you to identify exactly what it is to fix it. 

Now, maybe it could be, they go through your ad, they go through your funnel and they click to the order form, but for some reason, they’re just not following through.

So the data is going to tell you that. 

It’s going to show you where the problem is and it’s up to you to correct it.

By using your tracking, you’re able to quickly identify where the problem is along each step of the way in your funnel, so you can make quick corrections and try to get the most out of your advertising dollar. 

Another thing we do with our tracking is we do split tests where we set up one page that looks a certain way, and then we make a few changes to see which one’s going to perform better.

So we split it between A and B, and B might perform 5% better. 

So if that’s the case, then we want to keep that one and send all of our traffic there, because during a split test, you’re actually splitting half of your traffic to go to one and half of your traffic to go another.

So that’s everything I have about tracking for today on The Money Wheel.