Google Tags Manager

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Kris Hutchinson. 

Today I was building out a new funnel and I came across this problem and I wanted to share it with you real quick. 

It was an issue on our website.

We’ve had our website for a while now, so we’ve collected quite a few tracking codes on our site, and what it was doing was actually slowing down our load times for our pages.

When you want a customer to click your ad and they go to your landing page, it needs to happen super fast.

If it starts loading and it’s a slow load, they’re going to bounce if they’ve got better stuff to do. 

So, we really need to make sure that your loading times on your pages are where they need to be.

What I had to do for this particular problem was I started using Google Tags Manager. 

This is a service for Google where you sign up for the Google Tags Manager, they give you a snippet of code and you can take that code and install it on your website.

Then for all of your tracking codes, you install those on Google Tags Manager instead of on each individual page. 

And what this does is it allows the page to load just the one code from Google and then all of your other tracking codes will fire on the Google site instead of on your site.

This does take a little bit of configuration, but it’s not difficult to figure out. 

There’s plenty of tutorials online to show you how to do this, but this one tool really helped improve my page loading times, especially because I think we had 9 or 10 different tracking codes from all kinds of different places.

We were tracking page movement with Hot Jar letting us know where customers were, kind of looking at, where they were scrolling through on the page.

We had our Facebook pixels, we had Twitter advertising. 

We had Udemy advertising, and tracking from all sorts of different places where we were sending our traffic from just to see what their activity was on our site.

All of this tracking is very important, to make sure that you know exactly what people are doing on your site, and especially if there’s any problems.

This tracking will let you isolate exactly where the issue is so you can go ahead and troubleshoot it and fix it.

So, Google Tags Manager is a great resource to use. 

I just wanted to share that with you today and tell you about the problem that we solved with it.

That’s everything I’ve got for today on The Money Wheel.