Social Media Glitch

Hello, friends and future millionaires. 

My name is Kris Hutchinson. 

So this week we ran into a little problem in our business. 

Facebook has completely shut off my entire ads account and usually the workaround for this would be starting a new ads account, running it under a different name, and keeping it moving forward that way. 

Well, they didn’t just shut down one ad account, they shut down ALL of my ads accounts. 

They said, “Kris Hutchinson, you are no longer allowed to run ads on Facebook.”

Now when a majority of your business is done on Facebook, this is a big deal; this is a pretty big problem.

So what do we do about it? 

Well, first, try and figure out what the problem is. 

When I logged into Facebook, they sent me an email saying that we needed to do two factor authorization, so I complied with that by getting myself, and other admins on our team, setup on the new account.

And then, the only other thing we can do is to request a review. 

Now we’ve had this happen before. 

Anyone who’s been in the Facebook world of advertising for any amount of time knows, this kind of stuff happens. 

Facebook has their bots go out. 

They’re looking through all the ad copy and the landing pages, things like that, and if anything sets off a red flag, this is their first step. 

Now generally what will happen is you request a review and a human will go back and review everything.

They either say, “Nope, this does not work with our advertising policies. The bottom was correct; “Your ad account is shut off” or they can just turn everything back on and say, “No, these ads are not allowed”.

So what do we do about it moving forward?

Right now we’re waiting for Facebook to review and to give us their decision. 

But what can we do in the meantime? 

Remember that Facebook isn’t the only advertising platform out there. 

There’s Google ads, which YouTube is a big part of. 

If you do B2B businesses, LinkedIn has advertising; Twitter has advertising or you can use Pinterest.

There’s all sorts of other avenues to run your ads throughout the internet, and it’s just a matter of shifting gears, and kind of making a pivot to switch to a different area. 

Now that does include some different challenges because Facebook ads work one way and Twitter ads work a completely different way.

Same thing with YouTube. 

YouTube is a hundred percent video; So if you’re not shooting video, that’s what you need to start doing. 

Now, I’m confident we’ll get through this; this is just a slight hiccup.

But I just want you to know that problems happen all over the place. 

And this is a big problem! Not being able to run ads means we’re not targeting new people. 

Anything that we had going on, you know, a lot of our money producing activities were done through advertising. 

And now none of that has happened. 

Now we still have our email list that we’re able to advertise to. 

We have these other advertisement sources that we’re able to use. 

So just keep that in mind as your business is growing.

You don’t want to put all your eggs in one basket in case these kinds of things happen because, trust me, this kind of thing will happen to you eventually. 

And it’s just a matter of buckling down, figuring out what it’s going to take to move forward and getting it done.