Idea To Income – #9

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Don Shade. 

As we look forward, we’re really starting to get into turning your idea to income. 

We’re getting the idea out of your head and down on paper so that you can take a look at it and have your family and friends look at it as well, so that you can get an honest opinion of what everybody thinks of it.

As we continue to move forward in this process, there’s something I want you to realize: you’re not going to relate to everybody.

I don’t care who you are as a coach, it doesn’t matter. 

You’re not going to be able to share your message with everybody and have it make a difference.

One of the things you’re going to have to learn is: there are going to be people that are going to look at your course, look at your ads or whatever the situation is, and they’re not necessarily going to relate to you. 

They’re not going to feel like, ‘oh, I should run out and buy this product’.

The reason I bring this up now is, this could happen when you show it to your friends and family.d

They may feel like ‘I don’t think you have something that’s going to sell’, and they may be right, or they may be wrong.

What it comes down to is this: You may not have something that will sell to them. 

In other words, it doesn’t necessarily mean that whatever you’re coaching or whatever you’re teaching is a bad product because your friends and family can’t relate to it.

But what it does mean is: ‘okay, who is in my audience that would be interested in this product?’.

So if you put a course together and you start selling it to friends and family and they’re, ‘oh, I don’t think this will sell’.

I don’t want you to walk away from it like it’s a bad idea. 

I want you to start thinking, ‘what does my ideal customer look like?’.

‘Who am I trying to target with this?’ 

Once you figure out who your ideal customer is, then you put the course in their hand and let them decide.

‘Is this good?’ 

‘Did it help you?’ 

‘Or does it need work here?’ 

Don’t be afraid to ask somebody what their thoughts were honestly about the course that you built and be prepared to maybe get some negative feedback.

You don’t have to be perfect at this, and they don’t expect you to be perfect. 

The thing is, as you build your course and you’re selling your knowledge, you want to make sure that it helps people.

It isn’t just a bunch of fluff to get a price tag. 

One of the things I learned early on is: it isn’t the length of the product you’re selling.

It’s what you teach those people in the amount of time that you hold their attention. 

I would rather have a one hour course that is jam packed with all the information I’m looking for than a three-hour course that tells me a bunch of fluff that I don’t really need to know.

In other words, don’t fill it up with a bunch of sugar-coated hype. 

Get in, teach what you need to teach and move on.

Now, I’m not saying that you don’t want to be relatable in the beginning part of your course, you’re going to want to have an introduction that tells who you are and kind of what your background is.

And why you are qualified to teach your ideal customer. 

Because they need to be able to relate to you. 

They need to realize that you’ve also fought some of the battles that they’re trying to get through on their own.

This was just a little more as we walked through the process of turning your idea to income. 

That’s everything I have for today’s episode The Money Wheel.