Fun With Copyrighting

Hello, my friends and future millionaires.

My name is Kris Hutchinson.

Welcome to The Money Wheel. 

Today we’re talking about one of the most important skills a marketer needs and that is copywriting.

To help us with that, we brought in our own copywriting expert, Andrea Copen. Thanks, Andrea. 

Well, thank you, Kris! 

Yes, copywriting is one of my very favorite things in the whole wide world… I love to write and I love to talk; marketing is what I do. 

People hear the word copywriting and instantly their shoulders go down while they make a smelly face like they just don’t want to touch it. 

Copywriting is the first thing people want to farm out but I’m here to tell you copywriting doesn’t have to be so hard, so paralyzing or so boring.

Right now we are going to debunk copywriting paralysis, because that’s what people do when they hear that they have to write something; they freeze.

Whether you’re my ten-year-old son or my 50-year-old student, people instantly tense up and go, “Nope, I don’t want to touch that project”.

Well, copy does not have to be complicated nor does it have to be boring enough to put you to sleep.

In its simplest form, copywriting is the art of the intentional word. 

What does that mean? This means you think about what you say before you say it, write it, or record it.

Copywriting touches every aspect of your life and your business. 

Copywriting in the written word looks like marketing sales, copy, emails, products, descriptions, bullet points, fact sheets, data points, on and on.

Copy is involved in all of these, but it doesn’t have to be complicated copy in the spoken form because this is the intentional Lord to talk together today.

I have a plan which means this is copywriting in live effect because the spoken copy comes in sales. They used to face interactions, recorded videos, webinars, audio, all of this is copywriting in action.

And how do you know how to do this? Well, because on a fabulous geek, I know you can tell by, by all, by the hat and everything, that copy is a science that comes to an exact formula.

And what is this formula? Copywriting equals plan. Plus intention will equal predictable results. And that’s all copywriting is you plan with intention.

What you’re going to say. And when you do that, when you plan what you’re going to say, you’re able to predict the results your copy will have.

That means before you put forth marketing, a sales sheet, a description, a webinar, an anything … when you plan what you’re going to say, you are able to accurately predict the results of the content you’re putting out there.

There’s definite steps that come into copywriting and I’ll cover those some other time with you guys, but in the simplest form, here are some things to think about on how you attack your copywriting plan:

  • What do you want the results to be?
  • Who are you talking to?
  • How are you talking to them?
  • Are we a peer to peer interaction? 
  • Are you teaching them? 
  • Are you quick in and out giving them something to think about what results do you want to have?

Think about what you’re going to say, be strong with your words and the biggest thing ever is, do not say the first thing that pops into your head, think about it first. 

I know I heard this over and over again from mom & dad, and I tell my children:  “think before you do things; think before you say things.”

Maybe the best way to approach communication is to slow down, think it through, and process your intentions so you can predict the results.

That’s what copywriting is; It’s not boring and it’s not hard, it’s thinking before you act so you can analyze the results.

So now that you know the formula, plan + intention = predictable results, you can go attack your copy, draft it out, sit on it, look at it, read it and deliver the world better information.

That’s what it’s all about and I thank you guys for being with me today and letting me share with you a little bit of copywriting and how it’s really done.

Well thank you very much for that excellent content since I’ve never actually thought of it that way. 

Copywriting, especially sales copy, is one of the things I always found challenging, whereas writing emails, doing videos, teaching, like those things come naturally to me, but realizing that it’s all the same and it’s just the different outcome really opened my eyes.

Thank you so much for that; I really appreciate it. 

Well that’s all we’ve got for this episode of The Money Wheel.

We’ll see you guys next time.