Marketing – The Bottom Line

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Andrea Koput. 

Today, I am briefly going to break down one of the number one subjects that we will talk about for our entire realtionship together.

That is marketing. 

What is marketing and why does it matter?

Why is this a term you hear me say on a daily basis?

What marketing is and what marketing isn’t is a total mystery to 99% of the people out there. 

People think of marketing as sales: a red, black, white translation is sales and in the end, marketing turns into sales. 

However, marketing is, an active analysis in current market trends and responding to those trends to those events in real time.

This is why there is no cut and dry evergreen marketing – everything changes. 

Marketing is an inactive relationship you have with the product you’re dealing with and the customers you are trying to reach.

It’s a relationship, it’s active and it’s dynamic. 

It is taking what’s happening in current events, in the seasonality, in the holidays, in the demographics of who it is you’re dealing with, because all of these things change.

Marketing is using various platforms – if you’re selling e-commerce products, if you’re on Amazon, Shopify, WooCommerce or Walmart.

Email marketing, including, Sendling, Klaviyo and MailChimp.

If you’re talking PPC (pay-per-click advertising), using that platform to reach said people and using whatever’s happening in trends, current events as the dynamic modifier.

No one message translates to all people. Ask yourself, what language does someone use, what products are you bringing to that customer, what prolem are you solving?

You’re going to talk to me, a mother of three, completely different than you would a retiree who spends their Summers in Florida.

Everything in marketing is dynamic. 

That’s why it takes a team and many different eyes to reach many different people.

So if you are putting something out and it’s not translating to all the people you’re trying to reach, remember your approach and ask yourself these questions:

Who are you talking to? What are you talking about? How are you delivering your message? 

Your message is getting delivered to the right people, but those right people could be a very small percentage of who it is you’re going to approach.

So we adjust those things. 

And that’s what marketing is. 

Marketing is an active relationship of predicting trends and using current events to translate your message to your customer.

So remember, marketing is a relationship between you and your customer. 

You’re solving problems, whatever those problems may be.

That’s everything I have for this episode of The Money Wheel.