Just the Content

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Don Shade. 

In the last episode, Kris went over recording the content for your course.

One of the things I want to remind you of, as we talk about putting your content together and recording it and basically creating your sellable program, I want you to remember this: You’re not looking to do any kind of sales pitch here. 

This has to be a hundred percent content that is teaching your student exactly what you want them to learn. 

And something else I want you to realize: you don’t want there to be a bunch of fluff in here.

It isn’t the length of your course, it’s what you teach them in that course. 

One of the things that I learned early on is: I’m very good at putting courses together and training modules, and covering stuff step-by-step. 

One of the things I’m not good at is running ads and marketing products. 

The reason I bring that up is because I don’t want you getting ahead of yourself as you’re putting your course together.

The main thing I want you to focus on is just the content, nothing else. 

Make sure you’re teaching people exactly what you want them to learn and make sure it’s an easy step-by-step process that they can follow.

Always point out the pitfalls. 

In other words, as you’re putting your course together, this or that could happen. 

Make your student aware of it so they can avoid the mistakes that you made along the way.

One of the things, when people buy your training or anybody’s training, what they’re buying is a lifetime of experience. 

They’re buying a roadmap that will turn decades into days just by going through this training.

So the main thing that you need to look at is: ‘okay, am I teaching them everything step-by-step; the details that I would use to put my course together?’.

‘If I had it to do over again, is this exactly the way I would do it?’ 

‘Have I pointed out where I’ve stumbled or where I’ve struggled?’

‘Have I pointed out, make sure you do this like this, because you’re leaving money lying on the table here, if you don’t do it this way’. 

That’s all stuff for you to think about as you’re putting your course together.

Now, if you have something that is based on a hobby, like teaching people how to race remote control cars, something like that, that’s a little different than if you’re teaching people how to build wealth or how to put a business together. 

To be honest with you, I would rather have 45 minutes of good content that teaches me how to do something basically A to Z, so to speak, and have no fluff with it when I buy a course versus three hours that I didn’t get a whole lot out of, except for the same core 45 minutes.

Because what I think of when I’m looking at that person’s next course, or maybe their next product is: ‘well, I had to listen to a lot of stuff that wasn’t really important to get the few key points that I was looking for’.

When it comes to pricing your training or your package, whatever it’s going to be, some of it will come down to the length of what you have. 

I want you to make sure that you don’t overfill your course with a bunch of fluff, so to speak, that people don’t necessarily need.

Let’s focus on the key points, get them to the position where they can get the end result out of what they bought from you.

That’s everything I have for this episode. 

I just wanted you to take the time and think about everything you want to have in your course to walk somebody brand new to the end result in a short amount of time.

We’ll see you next time on The Money Wheel.