Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Don Shade. 

Let’s take the time to look at another section of your course. 

This section is going to be the Introduction. 

People often like to talk about themselves. 

But that isn’t the most important part. 

I’m going to give you a tip to make you stand, head and shoulders above everybody else.

Obviously you know that we’re in the financial and business building space.

So when we were putting the introduction together for my book, I talked about my story, how I started, and how I built a real estate business that did 71 deals in three years. 

Here’s the problem with that: nobody cares. 

They just want to know that you’re qualified to teach them whatever it is that you’re teaching them.

What I want you to realize is: the introduction and your product is basically advertising your skills and your business. 

When you’re not there, this is what speaks for you.

With that being said, I want you to think about it like this: You’re going to tell your story, but I want you to keep your customer’s interest in mind.

I want you to give your customer an outlet. 

In other words, one of the examples I like to use: I want you to look at this training or any other training, like a buffet style restaurant.

When you go in, you’re going to eat all the things that you like, and you’re going to leave the rest set. 

As you go through my training, you’re going to find things that you really like that will help you. 

You can take those and get everything you can get out of it.

The rest, you just kind of leave it alone, let it for somebody else or another time in your business.

The result – If your customer is going through your training and they come to a point that they don’t agree with what you’re teaching them, they remember back to what you said.

They think to themselves: “Don told me that there were going to be sections like this in this training; things that weren’t going to be a benefit to me”.

It builds trust with your customer. 

Another example I like to use is this: When you go to the grocery store, your plan isn’t to buy everything.

Your plan is to buy the items you need.

Use what you can use now and leave the rest set for maybe another time or don’t not at all.

What this does, it allows your customer to relax, because they don’t feel that they have to conform to your way of thinking, just because they bought your course. 

If you teach them one or two things that help them to change their life, it makes a world of difference.

But what it does in the introduction is: it allows your customer to be able to say, ‘I bought this course for this reason’.

‘It’s what I saw in the table of contents or the sales copy’. 

‘It’s what attracted me to this course’.

‘It’s okay if that’s the only thing I like about it’. 

A lot of times in my introduction, I will also put: ‘here’s what this course is designed to do’.

And I’ll just tell them exactly what we’re going to cover, briefly. 

I may also include a section that says, ‘this is what this course isn’t going to cover; it’s what we’re not going to do. 

And the reason I do that is for two things. 

I’m setting myself up for possibly another product sale down the road.

My next course may be exactly the thing that I told them we weren’t going to cover in this course. 

Or I put that in there so that my customer isn’t misled in any way; they know exactly what we’re going to cover. 

They also know exactly what isn’t going to be covered and kind of what they can expect.

I may even include in my introduction: ‘This is what you can expect from me and from my team’. 

‘This is everything you’re going to get out of this course’.

‘This is what I expect from you’. 

In my words, a lot of times I’ll say, ‘let’s make a deal right here, right now’, and I’ll lay out whatever that deal is going to be. 

That’s what you’re doing with your introduction. 

It’s not only talking about you, but you’re setting the mindset for your customer and how they’re going to feel about your course as they go through your training.

That’s everything I have for today’s episode of The Money Wheel.