Customer Journey

Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Kris Hutchinson. 

So today what I want to talk to you about is the customer journey.

What journey are you going to take your customer on to get them to purchase your offer? 

And even beyond that, and a lot of times we have to kind of work backwards on this because we have to know where we’re going before we can kind of map it out.

So at this point, you should have an idea of what your offer is going to be. 

And if you don’t, we’re definitely going to cover that in a future episode, so just sit tight. 

But if you know, or you have an idea of what your offer is, you know, the problem that it’s going to solve.

So now we need to kind of lead your customer along that journey to get that realization that, yes, this is the product for them.

This is the offer that’s going to solve whatever problem they have. 

Now, it depends on at what stage your customer is in their awareness.

Do they even know that they have a problem? 

If they know they have a problem, do they know what the solution is?

And are you the best solution for them? 

So there might be several stages of education that you need to lead for that you need to give your customer.

If they don’t even know it’s a problem yet, because it’s something they’ve been doing every day and it’s just the way it is, then you need to educate them and show them, yes, there is a better way.

Or if they know they have a problem and it’s already causing them pain, we need to highlight that pain to make sure that this solution is available now, and that you can get it and eliminate whatever it is that you’re dealing with.

So the journey that you walk them down is going to depend on what level of awareness they have about your product, your offer, or even just the problem that they have.

If they know that they have a problem and that this is a ready solution, then you’re going to speak to them in a different way.

However, some people may not even know that they have a problem that you can solve for them. 

They might be stuck in their ways, and they’ve been doing it, whatever tasks that they have for years.

And they don’t even know that your offer exists to make it easier for them. 

Something like that. 

If that’s the case, then you need to educate them as to why, whatever it is they’re doing is a problem and how your solution can eliminate that pain for them.

Now, we need to look at the starting point of the journey and for an online business. 

This is usually when we collect their email address, because that’s going to be able to start you out to build a relationship with them through communication.

So at this point we need some kind of a lead magnet, and we’re going to talk about lead magnets in a future episode.

But for right now, let’s just kind of decide what lead magnet you can have. 

That’s going to solve a problem for them quickly, but is also in alignment with your core offer for the money wheel podcast that you know, for the team that Don and I have, we have a lead magnet that is a hundred ways to raise money for your business because we’re helping people build their own businesses.

And a lot of people are going to need money to get started, and you can check out our lead magnet money wheel, and there should be a link there for a hundred ways to raise money, just click that link.

And you’ll be able to download a free copy of our lead magnet. 

But I hope you can see where that lead magnet is in alignment with our offer.

You know, we help people build businesses. 

One of the easiest things that we can help them with is finding money for that business to build it.

So we talked to people who need money for businesses. 

They go to our free offer. 

Now they’re on our email list.

Now we can tell them about some of the other great things that we have, like the podcast or we can email them with different offers, different ways that we can help them.

And we can grow that relationship along the way so they can start to trust us. 

And then when we are able to show them our core offer, then they already know who we are.

They already know like us, they trust us. 

They know that we’ve got the credentials to back up what we’re saying.

And that decision is going to be a lot easier for them to make when they find it, when they finally decide to buy.

So that’s everything I have for the customer journey.

Tomorrow we’re going to talk about some lead magnets, so I hope you stay tuned.

We’ll see you next time on The Money Wheel.