Hello, my friend and future millionaire. 

Welcome to this episode of The Money Wheel. 

My name is Andrea Koput. 

Today, we’re going even deeper into marketing. 

Marketing, and most specifically your lists – your email list, your SMS list, whoever is on your list that you’re messaging on a constant basis. Your list is going to continue to grow. 

The mission is to continue generating leads: whether they’re on a fan page, an email list, an SMS list.

I know I’m being repetitive, that’s on purpose.

Our mission is to continue growing that list with quality traffic, quality customers and quality leads. 

Today I’m here to talk all about people who unsubscribed from your list and why that is a good thing.

Whenever I’m launching an email campaign, an SMS campaign, a Facebook link, a Facebook like campaign; a certain amount of people are going to unsubscribe; they are going to stop wanting to receive my content.

And what do I do? 

Do I curl up in a ball? 

Absolutely not! I say, ‘thank you for unsubscribing to my list.’

‘Thank you for letting me know what I’m delivering to you is not valuable to you’. 

Then I can take that information as data and pivot my message.

If the bounce rate is high, then you just made room to grow your list with high quality people, high caliber leads that take action.

Your list has value and your list is an asset, but your list is also an expense.

If you have a list of 20,000 people and only 1% are clicking through to take action, the rest of those people on that list are still costing you money.

It costs you to have a certain amount of people on your list. 

If a certain percentage never do anything, they’re still costing you money.

So it’s not helping you trim the fat in this element of your business. 

Say, ‘thank you’, and move on. 

Purge your list periodically, at least twice a year.

For me, I go through, I purge my list of people who’ve taken no action. 

I’ve developed aggressive campaigns, which we’ll get to in the future, to force them to take action.

Push them to say ‘stop’.

Push the people to unsubscribe, because this makes room for people who will take action: people whose message yours translates to the best. 

That’s everything I have for this episode of The Money Wheel.